Arborlea is a melodic hardcore band from Charlotte, North Carolina. Their debut EP established a brand of music that is passionate and aggressive, creating meaningful bonds with their audience and other bands akin to their own style. This attitude is reflected through their logo, merchandise line, website (no longer live), and stage production. This was an ongoing project that required strategic marketing campaigns to promote live shows, music releases and apparel drops. The band achieved notable success locally and regionally through extensive touring and social media engagement with the hardcore and heavy music communities.